Soundtrack Your Life
Collaborater: Tiffany Chen
2023 Young Ones Advertising, Craft in Art Direction Shortlist
Briefed with designing styleframes for a minute long film demonstrating the power of music through Spotify, with a young adult/adult audience in mind, we centered our concept to showcase how music can bring fun and inspiration into even the most mundane activities. To relate to the audience, we begin with showcasing our main character being overworked and tired of routine life, but as he begins to doze off and music drifts in, the whole car wash into a giant parade of fun.
We collaborated throughout the entire process, working together on ideation of story, creating moodboards, taking reference pictures, creating multiple storyboards, color sketches, and of course, the final creation of the illustrations that make up the sequence.
When character designing, we considered many aspects such as his posture having a slouch to show his exhaustion, a rhino on his shirt to showcase love for animals, tilted glasses frame, torn jeans, overalls falling off the shoulder all for emphasis on his overworked state.Rough storyboards of our designed sequence, taking into acccount the reference images we took as can be seen in the previous image.Color roughes to flesh out the sequence of styleframes. Lots of warm hues were used to replicate a hot summer day and as the scene progresses, more and more saturation is brought in.Process of final styleframe creation, maintaining visual hierarchy by keeping track of values and scale to create our final scene.Previous Project