Work   Illustration   About
Title
Ovid TV Rebrand
Team
Role: Individual
Mentor: Ming Tai
Recognition
2023 Young Ones Advertising, Craft in Art Direction Shortlist
Year
2022
Info
Ovid is a streaming platform providing viewers access to documentaries, films, and international cinema mainly unavailable on any other platform. In a world where everyone hopes to stand out, this rebrand aims to expand Ovid’s target audience to attract cinephiles who wish to be different, to be individual. Approaching the brand with a bold and personalized identity invites those who value their individuality to come and enjoy the bragging rights of watching curated films outside of the mainstream.
Logoform + Animations
The shapes work together to bring about a personalized form, reflecting Ovid’s main characteristic of being a highly distinctive and independent streaming service.
Ovid is typed in all lowercase letters in PP PanGram Sans, Compact Regular as the font mimics the rounded and inviting shapes of the logoform.
Color and Brand Textures
Emphasizing the concept of individuality, hand-drawn shapes consisting of circles
or a series of circles overlapping each other are used to make up the brand texture of Ovid.Â
The shapes can exist on their own as decorative elements or can act as framing devices for showcasing images and media.
or a series of circles overlapping each other are used to make up the brand texture of Ovid.Â
The shapes can exist on their own as decorative elements or can act as framing devices for showcasing images and media.