Ovid Rebrand

Special Thanks:
Ming Tai
Ovid TV is a subscription based streaming platform built off a collaborative effort by eight independent film distribution companies, providing North American viewers with access to thousands of documentaries, films, and international cinema, largely unavailable on any other platform. This rebrand aims to expand Ovid’s target audience to attract cinephiles of all kind who wish to be different, to be individual. Approaching the brand with a more bold and personalized identity invites those who value their individuality to come and enjoy the bragging rights of watching curated films outside of the mainstream.



Logo and Animations

Following the idea of Ovid Tv’s three main categories of cinema, the newly branded logoform is composed of three circles working together to create a unique shape. The shapes work together to bring about a personalized form, reflecting Ovid’s main characteristic of being a highly distinctive and independent streaming service.

Ovid is typed in all lowercase letters in PP PanGram Sans, Compact Regular as the font mimics the rounded and inviting shapes of the logoform.



Brand Elements


Color

A streaming platform meant for showcasing independent, underground films and documentaries often overlooked by the public eye, this palette emphasizes OVID’s indie and intelligent characteristics. The three colors of sophisticated black, white, and mustard work together to evoke a snarky and intellectual look, stimulating the mind as well as catching the eye.


Brand Textures

Emphasizing the concept of individuality, hand-drawn shapes consisting of circles or a series of circles overlapping each other are used to make up the brand texture of Ovid. The shapes can exist on their own as decorative elements or can act as framing devices for showcasing images and media.

Motion Language

The new rebrand utilizes a snappy motion language to match the independent and groundbreaking vibe of the platform. Following the logoform and brand textures, circles are often used to reveal information and videos.



Application

Various templates for information and promotional posters were created along with the rebrand as well as desktop and mobile applications.